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Publicity & Partnership Pitch Email Copy Templates

$197.00

Let's talk about when being a "best kept secret" isn't a compliment ... or much of a business strategy: you can't help people if they don't know you exist.

Landing brand deals, collabs, podcast interviews, and media placements in my publicist days for publications like USA Today and Bon Appetit was fun. But doing it for MYSELF as I started my business? Woof. I had to completely rework my pitch template arsenal.

These are the templates I've used for 7+ years in business to land coverage for my own business. And now? I'm handing 'em over to you.

You can take the girl outta publicist land ... but public relations & earned media still makes my heart skip several beats. 🤩

You’ll get …

  • Instant access to the Google Doc template in a 19-page download file format makes it easy for you to copy/paste and edit text directly in Docs (Don't use Google Docs? Simply download as a .docx file to use in an office suite program like Pages, Word, or OpenOffice; or export as a PDF compatible with programs like Preview, Adobe Acrobat Reader, etc.)
  • Access to the Over-the-Shoulder Copy Crafting™ tutorial to help you get started with the template, so you can understand how to add in your voice and style
  • 10 total emails based on tried-and-true PR techniques, including:
    • Email #1: The Cold-ish Pitch for the Dream Collab or Partnership
    • Email #2: The Warm-ish Brand Deal Pitch
    • Email #3: The HARO Pitch (for Help a Reporter Out)
    • Email #4: The Cold Podcast Pitch
    • Email #5: The Guest Post or IG Takeover Pitch
    • Email #6: The Will You Be An Affiliate Pitch - 1-on-1 Services
    • Email #7: The Will You Be An Affiliate Pitch - Course or Digital Product
    • Email #8: The Conference or Summit Pitch
    • Email #8 & #9: The Follow-Ups
    • Email #10: The Will You Give Me a Recommendation/Testimonial Quote Pitch
    • Email #11: The Interview Ask Pitch
  • Guidance on suggested send times, subject lines, & AI Prompts for each of your new emails and overall email strategy 
  • A quick-start HARO (Help a Reporter Out) video, so you can see how I've used the tool to win media placements—it can be SUPER hit or miss, but I've seen success ... I'll tell you how I've gotten those placements
  • A Publicity & Partnership Pitch Email Copy Templates walk-through video from Ashlyn, so you can hear her explain how to use this specific sequence, outline where you may get stuck, & unpack how to make the most of your new template 
  • Access to any & all future template updates

Product information

We always say we're the creative's creative: we write sales copy for people that love the pretty.

If you don't take brand voice too seriously but still like to remain high-end, we're your people. Think: fancy with a side of hushpuppies.

This specific template isn't tailored to one industry or niche, but are written primarily for the creative entrepreneur market. If you're a service provider, digital product creator, or physical product creator, you should be a-ok. You'll see ways to adapt the copy to your specific niche—and we'll load you up with plenty of examples on the way.

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.

So, we set out to make a refund policy that is YOU focused.

To read the full terms and conditions of your purchase, please click here.

For all products sold in The Copy Bar®:

Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.  

Friendly customer service with a Southern accent, coming right up M-F, 9 a.m. - 5 p.m. Just email support@ashlynwrites.com

Need extra eyes on your published template? That’s what Strategy Calls are for. Book one here with a writer from our team and we'll go to town on your work, so you can install and launch stat.

If a group setting is more your style, grab your cute self a membership spot inside The Copy Bar Collective. We run monthly teardowns on copy & the private community is always poppin' off with peer-to-peer reviews (my team & I are in the group, too). Click here for more details.

Black Friday deals are LIVE.
Black Friday deals are LIVE.
Black Friday deals are LIVE.

WHY WE LOVE IT

WHY I MADE THIS

Here's how to use one of my copy templates

my agency is my testing lab:

Every single template is battle-tested in the real world.

Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.

And psst—I got your back, yo.

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.

So, we set out to make a refund policy that is YOU focused. Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.  

TRUSTED BY + SEEN IN

Sales copy for people that love the pretty.
Sales copy for people that love the pretty.
Sales copy for people that love the pretty.

CLUELESS ABOUT HOW YOUR BRAND SOUNDS ON THE INTERNET?

TAKE THE QUIZ

Tap through 11 questions to find your brand voice vibe & selling style. In return? I'll fill you up with words to describe your writing style & point out your top blind spots when selling, so you can kick your template up a notch.

Find my brand voice vibe →

HOW IT WORKS

If you can use Google Docs, you can use these templates.

Whip open ol' G docs with your access link & update the Veuve Clicquot-colored text in the document. Boom. Need more hand-holding? Read up on the "why" at the start of the template & watch the walk-thru video from me, Ashlyn, so you can hear me explain how to use this specific sequence, outline where you may get stuck, & unpack how to make the most of your new template.

Peek inside The Resource Counter—you get complimentary access—for more support on plugging your template into AI tools & installing in your publishing platform.

Frequently Asked Croissants

Ah, oui oui—bring the heat with the questions. We're all ears to help you out.

I’d like to talk to a real human for some help. How do I do that?

Great! Simply email support@ashlynwrites.com or hit the Navy chat button at the bottom of the screen. Someone from the team will be in touch to serve you within 2 business days. We cannot guarantee a German Shepherd won't make a cameo in any voice or video response. #officedogs

I have my own unique brand voice and style. Can I still use your copywriting templates?

Absolutely. These copywriting templates in fact work best if you add in your own style. Our philosophy is that know/like/trust factor you're working to build with your audience is going to break down the minute they sniff out an imposter, so expect templates to be more "themeplate" style: you'll see voice-y examples, but you'll understand the psychological goal and reasoning behind the copywriting formulas. That's going to enable you to add in your own flair.The Online Brand Voice Vibe Quizwill walk you through how to highlight your own voice and adjust templates for your business use.

What payment methods can I use?

We offer 35 different payment methods including major providers like Mastercard, Visa, PayPal, American Express and Diners as well as many different local payment methods including Klarna, iDEAL, AliPay, Sofort, giropay, and many more.

Can I purchase items with another currency?

Yes, you may select a currency based on your personal preference. When you select your country in the country selector on the upper right of the website or are taken directly to your country’s version of the website, you will see prices listed in the regional currency.

Exactly what happens after I purchase this?

Check your inbox—internet fairies will make sure your receipt and order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.

Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.

What if this template ends up not being a good fit for my business?

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.

So, we set out to make a refund policy that is YOU focused.

To read the full terms and conditions of your purchase, please click here.

For all products sold in The Copy Bar®:

Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.  

For any Services, such as participation in a group program like Copywriting for Creatives™, consulting, or agency services:

The Ashlyn Writes™ team stands (proud dance mom style) behind what we've built. If you feel that Ashlyn S. Carter LLC dba Ashlyn Writes™ and/or The Copy Bar® has not performed its work in a professional and ethical manner, you may request a refund of any payments made in the outlined days prior to your submission of evidence. Please read full terms and conditions here.

What makes you qualified to help me DIY my sales copy?

Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.

I worked in corporate marketing drafting website and email copy for Fortune 100 companies for years prior to starting my own business.

The Copy Bar shop has had more than 16,000 individual purchases of copywriting templates—that's a lot of feedback to take and apply. ;)

Can I make changes to my order after it’s been placed?

We do everything we can to fulfill orders quickly and unfortunately cannot make updates after an order has been placed. These changes include removing or adding products and/or changing the delivery address. If a mistake has been made with your order information, it’s quickest to create a new order with the correct information and then let our Customer Service.

What if I need extra eyes and support on this—is it possible to book the AW Team to review my work?

Sure thing! That’s what Strategy Calls are for. Book one here with a writer from our team and we'll go to town on your work, so you can install and launch stat.

How To Return My physical merch?

We do not currently offer free returns to overseas customers. You will therefore need to cover all costs of returning any items to us yourself. We advise that you mark your package ‘returned goods’ to avoid further duties. Remember: We strongly recommend that you return any items via a registered trackable service and obtain and retain proof of posting as we do not accept responsibility for items that fail to arrive with us.

And what makes me qualified to help you diy your sales copy?

Meet Ashlyn & the AW Team

120+ clients, 15,434+ students, and seven figures in revenue later, we put conversion copy on the map for the creative types scene back in 2016. We're still on mission for stewardship & sales (as long as we get tacos & plenty of emotional support candles).

Learn More