Included in Copywriting for Creatives™ curriculum re-releasing on 12/13/2021. Click here to get on the waitlist!
The Copy Bar™ by Ashlyn Writes
Homepage Copy Template for Stationers & Calligraphers
There's a homepage formula that can help your site bubble up in search ... and explain the value of paying for something as fleeting as paper goods.
The thing is, most stationers and calligraphers find homepages the hardest to write.
And it makes sense!
That ONE page has got to appeal to ALL the types of clients in your audience—those who want your priciest offer, those who want your lowest-priced offer—ALL at once! Woof. That's a tall order.
But if you can see how your homepage is like an airport terminal, getting your paper-loving people to the right gate so they can safely reach their destination product or service ...
... then that's what I can help you uncover on your homepage.
This simple 11-point homepage framework could change the way your website converts—forever.
You’ll structure your high-converting page with exactly what needs to be included (and in what order)—down to every last word and headline, so you can help potential clients understand who you are and what you do.
Helping you get over that blinking cursor is my specialty—and I've taught and written about page copy for 5+ years. It's time to figure out how to specifically say how YOU work to make lives better with your craft. Let's do this!
- A Google Doc digital copy of the Homepage Workbook & Plug-and-Play Copy Template, so you can gather everything you need and follow of few steps of my signature Client Voice Hacking process to get in the ~mood~ to have your dreamboat clients and customers drooling. I'll walk you in-depth through writing EVERY one of the 11 sections your page must include—plus, I'll show you the quick-and-dirty tips you need to do to get this page's copy up and running right away.
- More than 20 stationer/calligrapher/designer/artist-specific examples from actual AW clients & students, so you can see how people just like you have positioned their homepage
- Plus, the BONUS 15-Min. Homepage Assessment—once your page is installed, make sure you pass the test
- Access to the Over-the-Shoulder Copy Crafting™ tutorial to help you get started with the template, so you can understand how to add in your voice and style
- Future template updates
I’d like to talk to a real human for some help. How do I do that?
Great! Simply email firstname.lastname@example.org, text 678.902.4624, or hit the Veuve Cliquot-yellow “contact us” button at the bottom of the screen. Someone from the team will be in touch to serve you within 2 business days. We cannot guarantee a German Shepherd won't make a cameo in any voice or video response. #officedogs
I have my own unique brand voice and style. Can I still use your copywriting templates?
Absolutely. These copywriting templates in fact work best if you add in your own style. Our philosophy is that know/like/trust factor you're working to build with your audience is going to break down the minute they sniff out an imposter, so expect templates to be more "themeplate" style: you'll see voice-y examples, but you'll understand the psychological goal and reasoning behind the copywriting formulas. That's going to enable you to add in your own flair. The Online Brand Voice Vibe Quiz will walk you through how to highlight your own voice and adjust templates for your business use.
Exactly what happens after I purchase this?
Check your inbox—internet fairies will make sure your receipt and order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.
Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.
What makes you qualified to help me DIY my sales copy?
Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.
I worked in corporate marketing drafting website and email copy for Fortune 100 companies for years prior to starting my own business.
The Copy Bar shop has had more than 2,000 individual purchases of copywriting templates—that's a lot of feedback to take and apply. ;)
What if I need extra eyes and support on this—is it possible to book Ashlyn to review my work?
Sure thing! That’s what Strategy Calls are for. Book one here and I’ll go to town on your work, so you can install and launch stat.
What if this template ends up not being a good fit for my business?
We get it, sometimes things don't work out. That's why we offer a 7-day no-hassle refund for any reason. You don't have to show us anything. You don't have to prove anything. We'll ask you some simple admin questions to get your refund processed and the funds will be back in your account within 6 business days.
Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.
So, we set out to make a refund policy that is YOU focused.
To read the full terms and conditions of your purchase, please click here.
For all products sold in The Copy Bar®:
Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.
For any Services, such as participation in a group program like Copywriting for Creatives™, consulting, or agency services:
The Ashlyn Writes™ team stands (proud dance mom style) behind what we've built. If you feel that Ashlyn S. Carter LLC dba Ashlyn Writes™ and/or The Copy Bar® has not performed its work in a professional and ethical manner, you may request a refund of any payments made in the outlined days prior to your submission of evidence. Please read full terms and conditions here.
Join more than 2,000 creative entrepreneurs getting strategically sweet-talking conversion copy to stand out—and sell—from The Copy Bar™.
Hit "order", and they're off—the internet fairies we hired, that is. Expect an emailed receipt + your digital download to arrive in your inbox in minutes. Files come in a zipped format ready for you to ~zhush~ in your brand voice and install at your convenience.
Weird internet-y payment gremlins beware: we know you don't want no scrubs on your bank statement that leave you scratching your head or creeping into your hard-earned cash stacks. Enjoy multiple payment plan options, Paypal, and other forms of secure payment at checkout.
Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻♀️ when it comes to purchasing a digital download. Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.