The Copy Bar™ by Ashlyn Writes

Abandon Cart Email Sequence Template for Service Providers & Courses


For every 1 person that checks out, a whopping THREE started your process … but didn’t complete it.

Whether it's a WiFi issue, website load issue, distraction, or simply a culprit of innocent online window shopping, it’s worth chasing down that lead.

And now?

Win back the lead with this abandoned cart (or application) series.

Now, you’re gonna have to put your personality in it, ok? Otherwise, it won't work.

And no, having great abandon cart sequence copy isn’t a cure-all—if your offer stinks and no one wants it, good copy can’t fix that. :) BUT, proper abandon cart copy can pull them back to the tab with your name on it.

Inside this template, I'll show you the psychology behind an email sales sequence that you can write for YOUR specific reader: no one knows your offer, your story, your brand, your process, or your audience like you.

Swipe a 4-pack collection sequence for productized 1-on-1 services, online courses, high-ticket programs, or group coaching programs.

As you may have discovered templates are a go-to for DIYing your own copy for your business. I make templates out of anything I write more than once, and even lean on them to start projects, campaigns, and entire email sequences. I wrote client-facing email marketing for brands like Delta Air Lines as a marketing professional, and now? It's my joy to write for top-tier creatives with the same copy hacks.

  • Instant access to the template in a 10-page, beautiful PDF digital download file format (compatible with PDF reader programs, like Preview, Adobe Acrobat Reader, etc.)
  • Additional access to the template in Word file format (easy to copy/paste and edit text in a program like Google Docs, Pages, Word, OpenOffice and other office suite programs)
  • Access to the Over-the-Shoulder Copy Crafting™ tutorial to help you get started with the template, so you can understand how to add in your voice and style
  • Access to The Copy Bar™ Community portal, so you can get more how-to guides for customizing your template and uploading it to various marketing platforms
  • Future template updates
  • 4-Part Persuasion-Trigger Filled Email Template Sequence to personalize and enhance—you can add and subtract from these, but here are the bones my team and I include when drafting client sales funnels, including:
    • The "Your Cart Told Me to Send You This" Reminder email template ... because people simply don’t typically take action unless there’s a reason to—give them one in this email.
    • 5 Ways to Add HONEST Scarcity for courses & services  (yes, even if the offer never really "disappears")
    • "The Supporter" Email Template—a must for coaching customer service & support
    • The Hard Sell Email, to nudge them back to the check-out page
    • The Magic Email Template—a breezy, short optional email to get a final  response
  • Prompts to squeeze out our personality snippets—even if you feel like you're at the end of your toothpaste tube of brand persona-ness, I've tried to throw in some voice-y prompts so you can take 'em and run

These templates will help you see if you can win back the click from abandoned application forms & check-out pages before you bring in the big guns of a true copywriter to inch up your conversion rates. You’ve got this!

I’d like to talk to a real human for some help. How do I do that?

Great! Simply email, text 678.902.4624, or hit the Veuve Cliquot-yellow “contact us” button at the bottom of the screen. Someone from the team will be in touch to serve you within 2 business days. We cannot guarantee a German Shepherd won't make a cameo in any voice or video response. #officedogs 

I have my own unique brand voice and style. Can I still use your copywriting templates?

Absolutely. These copywriting templates in fact work best if you add in your own style. Our philosophy is that know/like/trust factor you're working to build with your audience is going to break down the minute they sniff out an imposter, so expect templates to be more "themeplate" style: you'll see voice-y examples, but you'll understand the psychological goal and reasoning behind the copywriting formulas. That's going to enable you to add in your own flair. The Online Brand Voice Vibe Quiz will walk you through how to highlight your own voice and adjust templates for your business use.

Exactly what happens after I purchase this?

Check your inbox—internet fairies will make sure your receipt and order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.

Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.

What makes you qualified to help me DIY my sales copy?

Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.

I worked in corporate marketing drafting website and email copy for Fortune 100 companies for years prior to starting my own business.

The Copy Bar shop has had more than 2,000 individual purchases of copywriting templates—that's a lot of feedback to take and apply. ;)

What if I need extra eyes and support on this—is it possible to book Ashlyn to review my work?

Sure thing! That’s what Strategy Calls are for. Book one here and I’ll go to town on your work, so you can install and launch stat.

What if this template ends up not being a good fit for my business?

We get it, sometimes things don't work out. That's why we offer a 7-day no-hassle refund for any reason. You don't have to show us anything. You don't have to prove anything. We'll ask you some simple admin questions to get your refund processed and the funds will be back in your account within 6 business days.

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.

So, we set out to make a refund policy that is YOU-focused.

To read the full terms and conditions of your purchase, please click here.

For all products sold in The Copy Bar®:

Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.  

For any Services, such as participation in a group program like Copywriting for Creatives™, consulting, or agency services:

The Ashlyn Writes™ team stands (proud dance mom style) behind what we've built. If you feel that Ashlyn S. Carter LLC dba Ashlyn Writes™ and/or The Copy Bar® has not performed its work in a professional and ethical manner, you may request a refund of any payments made in the outlined days prior to your submission of evidence. Please read full terms and conditions here.

Join more than 2,000 creative entrepreneurs getting strategically sweet-talking conversion copy to stand out—and sell—from The Copy Bar™.

Instant Access

Hit "order", and they're off—the internet fairies we hired, that is. Expect an emailed receipt + your digital download to arrive in your inbox in minutes. Files come in a zipped format ready for you to ~zhush~ in your brand voice and install at your convenience.

Trustworthy Check-out

Weird internet-y payment gremlins beware: we know you don't want no scrubs on your bank statement that leave you scratching your head or creeping into your hard-earned cash stacks. Enjoy multiple payment plan options, Paypal, and other forms of secure payment at checkout.

Simplified Returns

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.









Pick an off-the-rack, professionally written copywriting template from one of more than 15+ word-ready digital downloads. Industry-specific variations of most templates are available to help you tailor your words even faster as you prep to stand out and SELL. It's like an instant party starter, but for your words.



Using YOUR unique brand voice & writing style, tailor your template to your offer and ~it~ factor. Fill-in-the-blank style, you'll see just where to insert things along the way. Feeling like the cold-coffee cup on your desk has more personality? Get prompts and inspo swipes inside each template to dial up the cocktail party charm.



Hit publish, bay bay. Most of our clients turn around copy within hours of popping open a template from The Copy Bar. Need more support? We're an email away, and The Copy Bar Collective is at the ready. You can even snag time directly with Ashlyn to proof & copy edit your work—launch with A+ copywriting, sans the price tag.




Be your own best copywriter.

You're a few touchpad taps & letter-y moves from copy that isn’t just pretty, poetic prose—get laser-focused messaging that converts your browsers to buyers.




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