4 out of 5 readers will read your headline, according to famed advertiser David Ogilvy (maybe the most overused stat in online marketing, but whatever, ha. It’s true, and someone out there needed to hear it!). No matter HOW studly the rest of your website's photos and copy, if your headline didn’t hook me, I’ve bounced.
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35 Website Headline Copywriting Templates Collection
$49.00
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This template is included in our signature Copywriting for Creatives™ curriculum. Out of respect to our CfC fam & alumni, this template doesn't go on deep discount. Click here to learn more about CfC!
Ready to write a better headline on your website, sales page, or about page?
SO, Here are 35 plug-and-play templates for you to write your own website's copy.
Get tried-and-true sales copywriting headline formulas to put to work on your homepage, about page, work with me page, landing page, or sales page (and yes, these will help you flesh out your subheadlines, too!). This is my go-to list that I've turned to for 1-on-1 clients—and a few of these templates were used on a digital course sales page that garnered $400K in sales. It's all yours, friend!
Product information
We always say we're the creative's creative: we write sales copy for people that love the pretty.
If you don't take brand voice too seriously but still like to remain high-end, we're your people. Think: fancy with a side of hushpuppies.
This specific template isn't tailored to one industry or niche, but are written primarily for the creative entrepreneur market. If you're a service provider, digital product creator, or physical product creator, you should be a-ok. You'll see ways to adapt the copy to your specific niche—and we'll load you up with plenty of examples on the way.
Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.
So, we set out to make a refund policy that is YOU focused.
To read the full terms and conditions of your purchase, please click here.
For all products sold in The Copy Bar®:
Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.
Friendly customer service with a Southern accent, coming right up M-F, 9 a.m. - 5 p.m. Just email support@ashlynwrites.com
Need extra eyes on your published template? That’s what Strategy Calls are for. Book one here with a writer from our team and we'll go to town on your work, so you can install and launch stat.
If a group setting is more your style, grab your cute self a membership spot inside The Copy Bar Collective. We run monthly teardowns on copy & the private community is always poppin' off with peer-to-peer reviews (my team & I are in the group, too). Click here for more details.
Black Friday deals are LIVE.
Black Friday deals are LIVE.
Black Friday deals are LIVE.
WHY WE LOVE IT
my agency is my testing lab:
Every single template is battle-tested in the real world.
Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.
And psst—I got your back, yo.
Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.
So, we set out to make a refund policy that is YOU focused. Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.
TRUSTED BY + SEEN IN
Sales copy for people that love the pretty.
Sales copy for people that love the pretty.
Sales copy for people that love the pretty.
HOW IT WORKS
If you can use Google Docs, you can use these templates.
Whip open ol' G docs with your access link & update the Veuve Clicquot-colored text in the document. Boom. Need more hand-holding? Read up on the "why" at the start of the template & watch the walk-thru video from me, Ashlyn, so you can hear me explain how to use this specific sequence, outline where you may get stuck, & unpack how to make the most of your new template.
Peek inside The Resource Counter—you get complimentary access—for more support on plugging your template into AI tools & installing in your publishing platform.
Frequently Asked Croissants
Ah, oui oui—bring the heat with the questions. We're all ears to help you out.
I’d like to talk to a real human for some help. How do I do that?
Great! Simply email support@ashlynwrites.com or hit the Navy chat button at the bottom of the screen. Someone from the team will be in touch to serve you within 2 business days. We cannot guarantee a German Shepherd won't make a cameo in any voice or video response. #officedogs
I have my own unique brand voice and style. Can I still use your copywriting templates?
Absolutely. These copywriting templates in fact work best if you add in your own style. Our philosophy is that know/like/trust factor you're working to build with your audience is going to break down the minute they sniff out an imposter, so expect templates to be more "themeplate" style: you'll see voice-y examples, but you'll understand the psychological goal and reasoning behind the copywriting formulas. That's going to enable you to add in your own flair.The Online Brand Voice Vibe Quizwill walk you through how to highlight your own voice and adjust templates for your business use.
What payment methods can I use?
We offer 35 different payment methods including major providers like Mastercard, Visa, PayPal, American Express and Diners as well as many different local payment methods including Klarna, iDEAL, AliPay, Sofort, giropay, and many more.
Can I purchase items with another currency?
Yes, you may select a currency based on your personal preference. When you select your country in the country selector on the upper right of the website or are taken directly to your country’s version of the website, you will see prices listed in the regional currency.
Exactly what happens after I purchase this?
Check your inbox—internet fairies will make sure your receipt and order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.
Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.
What if this template ends up not being a good fit for my business?
Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.
So, we set out to make a refund policy that is YOU focused.
To read the full terms and conditions of your purchase, please click here.
For all products sold in The Copy Bar®:
Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.
For any Services, such as participation in a group program like Copywriting for Creatives™, consulting, or agency services:
The Ashlyn Writes™ team stands (proud dance mom style) behind what we've built. If you feel that Ashlyn S. Carter LLC dba Ashlyn Writes™ and/or The Copy Bar® has not performed its work in a professional and ethical manner, you may request a refund of any payments made in the outlined days prior to your submission of evidence. Please read full terms and conditions here.
What makes you qualified to help me DIY my sales copy?
Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.
I worked in corporate marketing drafting website and email copy for Fortune 100 companies for years prior to starting my own business.
The Copy Bar shop has had more than 16,000 individual purchases of copywriting templates—that's a lot of feedback to take and apply. ;)
Can I make changes to my order after it’s been placed?
We do everything we can to fulfill orders quickly and unfortunately cannot make updates after an order has been placed. These changes include removing or adding products and/or changing the delivery address. If a mistake has been made with your order information, it’s quickest to create a new order with the correct information and then let our Customer Service.
What if I need extra eyes and support on this—is it possible to book the AW Team to review my work?
Sure thing! That’s what Strategy Calls are for. Book one here with a writer from our team and we'll go to town on your work, so you can install and launch stat.
How To Return My physical merch?
We do not currently offer free returns to overseas customers. You will therefore need to cover all costs of returning any items to us yourself. We advise that you mark your package ‘returned goods’ to avoid further duties. Remember: We strongly recommend that you return any items via a registered trackable service and obtain and retain proof of posting as we do not accept responsibility for items that fail to arrive with us.
And what makes me qualified to help you diy your sales copy?
Meet Ashlyn & the AW Team
120+ clients, 15,434+ students, and seven figures in revenue later, we put conversion copy on the map for the creative types scene back in 2016. We're still on mission for stewardship & sales (as long as we get tacos & plenty of emotional support candles).